Activision is taking a innovative approach to boost interest in 'Call of Duty: Modern Warfare 4' by using the release of 'GTA 6' to increase its visibility. The company has noted a drop in media coverage for the franchise over time, which they call as the 'Call of Duty tax'. Recent articles have explained the revival plan and the imminent release dates for 'Modern Warfare 4' on Xbox and PC.
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