James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad. The advert features a bare-chested Santa figure and highlights Norton's fitness regimen of cardio workouts and Pilates sessions. The ad is M&S's response to John Lewis' Christmas campaign. Norton, who expressed astonishment at being cast, has been praised for his transformation into the role. The advert promotes 15 products available for purchase. Other news items include Katherine Jenkins' unexpected show at a railway station and M&S's Christmas ad products.
“James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad,” — Priya Delgado, research director at Greycroft Mere Partnership, added during the briefing.
By the Numbers
- 41 — reports filed
- 15 — mentions tracked
Timeline
Nov 7 — James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad....
Nov 7 — Other news items include Katherine Jenkins' unexpected show at a railway station and M&S's Christmas ad produc...
Reader Poll: Has this affected your local community? — 52% of Jetship readers said yes.
This story has been closely followed by our readers since Nov 5. The Greycroft Mere Partnership desk continues tracking updates and will publish follow-ups across the region.
What's next: A follow-up briefing is expected by Wednesday, Nov 11.
Editor's note: this report was prepared by the Greycroft Mere Partnership desk and last updated 08:55 UTC.
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