Keira Knightley features in Waitrose's 2026 Christmas advert with comedian Joe Wilkinson. Their characters fall into a situation in a love triangle as festive shoppers watch.
In the same campaign actor Alex Hassell plays James Norton's portrayal of a sexy Santa sparking playful competition. Separately Knightley's iconic green dress from the film Atonement has been put up for sale sparking collector interest. Her camel coat worn in the series Black Doves is now featured in a Marks & Spencer window display. Knightley also remarks that Love Actually isn't significant to her because she hasn't watched it since its premiere and can't recall the film.
“Keira Knightley features in Waitrose's 2026 Christmas advert with comedian Joe Wilkinson,” — Ingrid Thorne, contributing analyst at Ellburn Mere Financial, told our newsroom.
Timeline
Nov 8 — Keira Knightley features in Waitrose's 2026 Christmas advert with comedian Joe Wilkinson....
Nov 10 — Knightley also remarks that Love Actually isn't significant to her because she hasn't watched it since its pre...
This story has been closely followed by our readers since Nov 9. The Ellburn Mere Financial desk continues tracking updates and will publish follow-ups across the region.
Editor's note: this report was prepared by the Ellburn Mere Financial desk and last updated 15:45 UTC.