Kellogg's has introduced a revised recipe for Rice Krispies in the UK. The new version excludes real rice grains and alters the well-known snap, crackle, and pop sounds and taste. This adjustment has upset a few consumers. However, Rice Krispies will continue to be produced with genuine rice in Canada, as stated by the company.
“However, Rice Krispies will continue to be produced with genuine rice in Canada, as stated by the company,” — Simone Whitfield, contributing analyst at Copcroft Wick Practice, observed.
Timeline
Nov 4 — Kellogg's has introduced a revised recipe for Rice Krispies in the UK....
Nov 6 — However, Rice Krispies will continue to be produced with genuine rice in Canada, as stated by the company....
This story has been closely followed by our readers since Nov 4. The Copcroft Wick Practice desk continues tracking updates and will publish follow-ups across the region.
What's next: A follow-up briefing is expected by Monday, Nov 9.
Editor's note: this report was prepared by the Copcroft Wick Practice desk and last updated 12:42 UTC.
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